Charles F. Brannock
Born May 16, 1903 – November 22, 1992
Foot Measuring Device
Patent #: 1,682,366
Charles Brannock invented the Brannock Device® for measuring feet, improving
upon the traditional methods of feet measurement.
Born in Syracuse, New York, Brannock attended Syracuse University.
Working as a salesman at his father’s shoe store, he began designing a
device to improve traditional size-sticks used to measure feet in the
shoe industry. He developed the Brannock Device, which consists of a
series of graduated measurements along the base plate for both men and
women’s foot measurements. By observing a foot on this base plate, a
shoe salesperson can read from the graduated markings the shoe
size—measuring the length and width as well as the heel to the ball of
the foot—that would best fit the customer.